Thursday, the 28th of November 2019, State Secretary Paul Blokhuis officially announced that the Dutch government has chosen the Nutri-Score as its new national Front-of-Pack (FoP) label. It should support consumers in making ‘the healthy choice, the easy choice’. The Nutri-Score will be implemented by 2021, as the algorithm needs adaptation to the Dutch ‘Wheel of Five’, in order to prevent a communications disconnect.

Another issue needs to be addressed as well: how to improve the share of fruits and vegetables in our daily menus significantly?

Het Nationaal Groentecongres (National Vegetable Congress) and Foodlog are organising a policy debate on the FoP-label. The debate will take place on 20 February 2020 from 14.00 - 17.00 hrs in Zoetermeer: Policy Debate on Food Choice, Food Marketing and Public Health How to communicate the Nutri-Score in the EU/Netherlands?

On behalf of the French government, French scientist Serge Hercberg developed the Nutri-Score with his team. Hercberg will explain his view on the way the FoP-label should be introduced from a wider perspective on public health. A number of international experts in the fields of nutrition, marketing, nudging and communications will be invited to present their views.

Their thought provoking views will be the input for a truly interactive debate moderated by Dick Veerman (Foodlog).

Politicians, government officials, members of the press, NGO’s and stakeholders such as Consumentenbond, SGF and nutrition experts from academia and the food industry are invited to take part in the debate.

The discussion will be in a plain blend of international English, so don't be shy!

Please fill in the registration form if you would like to participate.

Date: February 20, 2020
Time: 14.00 - 17:00, drinks
Venue: Hortiversum, Louis Pasteurlaan 6, 2719 EE Zoetermeer (near The Hague)
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