Consumers around the world are demanding more and more transparency. Governments are beginning to follow through and mandate new legislations.

Brands responded with “Trust me” or “Tell me” strategies. Such strategies are no longer adequate. Today, brands need a response to “show me” … “Where do my products come from? How healthy are they? And do they meet my expectations with respect to sustainability, climate change, and my ethical values?”

Technologies for global traceability solutions have been successfully piloted and work in single supply chains or within given industry sectors, largely within a national framework. Yet these technologies often exist independently of each other and lack common rules for data privacy. A growing number of IT solution providers are competing to be the single go-to platform, in order to achieve the necessary critical mass to capitalize on network effects. So far, they have not been successful. One reason for this is that major brands do not want to place all their transparency and traceability data for their competitive food chain with a single commercial and shareholder-value-driven IT platform operator.

What do you think: Can private sector operators begin building a non-competitive structure that allows for network effects, efficiency, and privacy rules, and one which will gain the necessary trust amongst consumers and public authorities?

In this video

Moderator:
Kristian Moeller, Chief Executive Officer of GLOBALG.A.P. and Board Member of IFAMA.

Panellist:

Anselm Elles, Managing Partner of AFC Consulting Group, Germany
Sabbir Nasir, CEO of ACI Logistics Limited, Dhaka/Bangladesh
Johan Maris, Director of Peterson Control Union, Netherlands

Kristian Moeller's guests are managing partners and CEO's of leading agribusiness firms from Asia and Europe. They discuss why major brands do not want to place all their transparency and traceability data for their competitive food chain with a single commercial and shareholder-value-driven IT platform operator, and what a governance structure should look like for a global Honest Broker Platform.