Hundreds of hectares of modern hightech horticulture developments spring out of the ground. It is not one of the large agro park projects being realised in China, says Tiffany who reported on having seen it with here own eyes. You'll find it in the tiny village of Ens, in the northern part of the Netherlands: Flevo Berry.

Horticulture is spreading out of the 'capital' of Dutch Horticulture, the Westland near Rotterdam, into other parts of the country and even to other parts of Europe. It is also spreading to Africa, creating jobs and autonomous earnings capacity in African agriculture on the continent itself.

Tiffany Tsui discusses with hands on expert Dutch strawberry grower and advisor Jan Robben, TRUE Code-developer Marjan de Bock-Smit, Victoria Madedor (African Farmers Stories) and Dr Ikechi Agbugba (Rivers State University, Nigeria) how recent border closures and travel and trade restrictions impact opportunities to develop new production facilities elsewhere.

Victoria Madedor
Ikechi Agbugba
Tiffany Tsui at Flevo BerryJan Robben in Riga
Jan Robben in Rutsiro, western Rwanda


On behalf of Flevo Berry and Agriterra, Jan assists Rwandan strawberry growers. How does he transfer knowledge and practical knowhow in 2021? Who are the farmers and the workers? How do they reach out to their customers? How can Marjan's and the Consumer Goods Forum's True Code help them create value by true transparency at plot and farmer's level? Marjan will explain how a coffee case in Rwanda may turn into a robust example of the world to come: tracing beans or berries back to even the smallest farmer in the field and consumers far away being able to check with they got payed individually. The case will lead up to a new project Marjan intends to start in subsequent chat: how to create value by full TRUE coded transparency in bananas from Nigeria?



Join the Conversation Tuesday March 2
Join us if you want to know what is going on, what is at stake, and what you can do to make the world a better place by sharing value. 

On Tuesday, March 2 Tiffany Tsui (Springtide Strategy) in a 45 minute chat will interview Jan Robben (Flevo Berry), Marjan de Bock-Smit (ImpactBuying), Victoria Madedor, and Dr. Ikechi Agbugba (Rivers State University, Nigeria) on making a difference for Africa. Directly after the chat, there is 45 minutes more for an informal discussion while having virtual drinks and a bite together.

Your questions are part of the game. So join us live! In case you can’t make it, we’ll post the video and are happy to take your questions and answer them on demand.

REGISTER HERE.
Upon registration (Free! - the first rounds are on the house) you will receive a link to the ZOOM-chat.


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