April 28 (Wednesday): Transparency by storytelling: commercial opportunities (Masterclass)
Thanks to digitalisation in the food sector, consumers, retailers, brands, and producers can make better-informed choices. By making data available, it is easier to tell and understand the story behind a product. Wilbert Hilkens, CEO and founder FoodInsights, and Stef Heutink from IVRM Reputation will teach the audience how presenting stories in an appealing way can provide commercial opportunities.

Register here.
Upon registration (Free! - the first rounds are on the house) you will receive a link to the ZOOM-chat.

May 11: EU Green Deal: Assessing & Monitoring Environmental Impact
The EU has the ambition to be the first climate neutral continent by 2050, EU president Ursula von der Leyen and vice president Green Deal Commissioner Frans Timmermans declared in December 2019. As soon as it came out, it was criticized for not being very specific on the criteria and metrics. And thus, not being specific on the results the spending of €1 trillion of public money breeds on its way till 2050.

Registration is already open.
Upon registration (Free! - the first rounds are on the house) you will receive a link to the ZOOM-chat.

May 25: (Crypto) Currencies and the Fair Trade Revolution


June 8: EU Green Deal & Sustainability Standards: Transparency in Law, Industry and Brand Based Standards
Sustainable practices – to comply to the Green Deal’s 'Farm to Fork Strategy' – need to be paid by the food chain as much as is possible. Anything that cannot be financed in that way through private labels, quality marks, or industry standards, must come from the government. This applies, for example, to ecosystem services that farmers can provide to improve biodiversity, soil, water, air, and landscape quality.

June 22: From Soil to Stomach: Monitoring Health and Environmental Impact
In order to create a sustainable agriculture the world needs to produce food from healthier and more resistant soils, balanced with a healthy microbiome throughout the chain form farm to fork. In order to improve soil health and a balanced soil microbiome, the users of the end product need to be made aware where to put their money to create a supply of more healthy foods from healthier soils. Transparancy and story telling through digitization can provide the link between soil and stomach.

PREVIOUS CHATS IN THIS SERIES
1. Digitisation will disrupt the food system as we know it

In the opening chat of the series, moderator Tiffany Tsui chats with panelists Paul Buisman (Moba, egg packing machines), Kristian Möller (GlobalG.A.P.), Hans de Gier (SyncForce, data integration), and Dick Veerman (Foodlog) to discuss the challenges ahead in the world of digital food.

2. Bye Manpower, Hello Machines and Value

In the absence of a global authority that is aware of the powers unleashed by the digitisation of food, what 'no-body' can guard the interests of the global community?
Hans de Gier (SyncForce) explains - during the second chat - the Consumer Goods Forum's Data Ports project. The project's goal is to make the myriad of product standards interoperable by a common basic taxonomy and connecting simple identifiers. The good news: it is fully feasible, as Hans explains in great technical detail.


3. The True Code - a free global digital Passport for every Farmer and Facility

Chat 3: in the near future, data will travel with products. Retailers and brands need fast, cheap, and reliable data. There are several platforms (blockchains, data lakes, ERP systems) that already contain supplier and product related-data. These platforms, however, are not interconnected. Data exchange is limited and complicated. Interconnectivity and the easy exchange of data cannot do without a reliable, yet simple identification of every individual company that has a role in the supply chain. This can be done by using a unique electronic passport connected to every individual facility that is an actor in the chain.

4. Blooming Africa - the transfer of practical know how, organising farmers, the AfCFTA free trade area and creating value with transparency

Tiffany Tsui discusses - during the fourth chat - with hands on expert Dutch strawberry grower and advisor Jan Robben, TRUE Code-developer Marjan de Bock-Smit, Victoria Madedor (African Farmers Stories), and Dr Ikechi Agbugba (Rivers State University, Nigeria) how recent border closures on the one hand and new trade opportunities on the other impact agriculture in Africa.

At 1:08:00 min. they were spontaneously joined by Memory Nyakwima Chakwita from Zimbabwe who showed the potential strawberry fields in which she would like to apply all that was discussed. It was a special moment in the informal part of the discussion, showing the potential of this way of connecting people, expertise and ideas.

5. How to unlock Africa’s agricultural potential?

In the fifth chat of the Digital Food series, Tiffany Tsui asked her panel of African experts about challenges to organize trust, capital and infrastructure for African smallholder entrepreneurs. Victoria Madedor (African Farmers Stories), Babatunde Olarewaju (Futux Agri Consult, Lagos, Nigeria), and Dr Ikechi Agbugba (Rivers State University, Nigeria) discussed the overcoming challenges to trade and export of crops. Marjan de Bock-Smit (founder ImpactBuying, former CEO SIM Supply) responds.

The first Digital Food conference in it's pre-covid physical guise in Amsterdam, 2019.