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At farm-level, a large amount of untapped data is generated. Once captured, aggregated and transformed into information, the data produces knowledge that the food chain can turn into value.
However, farmers don’t trust others with their data and typically others will profit more from the data they harvest. In the case that a farmer insists on keeping the data to himself, a lock-in can block value creation.
"The farmer needs to understand the value of the data that is generated from their own farm, and then partner with people that are going to enhance that value even more”, Professor Jacquelyn Boerman (Purdue University) said earlier on this platform.
What is needed is to create trust amongst connected players in the system
What is needed is to create trust amongst connected players in the system, such as a genetics firm, a feed company, a poultry plant or an egg packing station. How do we define value allocation models for providing data, transforming them and applying information throughout the entirety of the food chain? Join the conversation about how to fairly distribute the benefits and new revenue created.
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Join our speakers from Westford and Moba
Jaap de Wit Jr. is the director of supply chain of Westfort Meat Products in IJsselstein. Westfort Meat Products is a family business that has specialised in the processing of pork for generations. They purchase their pigs directly from the farmer, always from the Netherlands. Their products are sold all over the world, from Europe to Asia, Africa, America and Australia. In recent years, Westfort has grown into an innovative world-class company, which now employs 1000 people in four different locations.
Jaap: “Supplychain stands for much more than Purchasing. We examine the opportunities available to the farmers and align them with the requirements of our clients. This allows us to offer our suppliers a better price for their products and creates new market opportunities for all our clients around the world. A variety of unique pork concepts enable us to guarantee our customers a product with a distinct identity. Thanks to this strategy, we have been able to build a number of attractive chains and we are the global leader in smart farming.”
Ren Vleer is product manager at Moba. The Moba Group is the recognized leading manufacturer of egg grading, packing, and processing machines. Ren is responsible for agile and process development and integration, test, and risk management.
What’s In Store for Autumn and Winter?
Join us every last Tuesday of the month for our chats in the Digital Food series. Moderator Tiffany Tsui continues to talk with her guests and the audience about the challenges and opportunities the brave new food world digitization makes us enter. Save these dates.